Case Studies

AI Visibility Results

Real visibility score improvements across ChatGPT, Gemini, and Perplexity. Every number is from tracked prompt testing over a 60-day sprint.

Fine Jewelry / E-commerce Full Execution 60-Day Sprint

Diamond Retailer Achieves #1 AI Rank for Engagement Ring Queries

A fine jewelry retailer specializing in lab-grown and natural diamonds entered the engagement with a visibility score of 26.1%, ranking #5 among their competitive set across AI platforms. The primary gap: weak entity authority (no Wikipedia article, incomplete Wikidata entry) and zero schema markup on product pages.

What we executed in 60 days:

  • Created comprehensive Wikipedia article covering brand history, diamond sourcing, and industry positioning — cited by 4 reliable third-party sources at launch
  • Built complete Wikidata Q-item with all entity attributes (founding, HQ, products, website, social profiles)
  • Deployed JewelryStore + Product + FAQPage schema across all product category pages
  • Secured Tier-1 PR placement in a major wedding and lifestyle publication covering "best places to buy lab diamonds online"
  • Published original diamond pricing research with unique data that generated 23 third-party citations within 30 days
  • Built Reddit presence in r/Diamonds and r/EngagementRings — 18 community mentions in 60 days
Results after 60 days
47.3%
AI Visibility Score +21.2 pts
AI Rank #5 → #1
ChatGPT score 18% → 51%
Gemini score 34% → 56%
Perplexity score 29% → 38%
Wikipedia article ✓ Live
Visibility gain
+81%
relative improvement in 60 days
SaaS / B2B Full Execution 90-Day Program

B2B SaaS Platform Breaks Into Top 3 for "Best Project Management Tool" AI Queries

A mid-market project management SaaS had strong Google rankings but near-zero AI visibility despite a quality product and thousands of customers. The problem: no entity foundation, AI-generated blog content diluting authority, and no PR presence in relevant tech publications.

What we executed:

  • Audited and removed 40+ thin AI-generated blog posts that were suppressing E-E-A-T signals — replaced with 8 in-depth expert articles with original data
  • Published original "State of Project Management" survey with 1,200 respondents — generated 34 third-party citations in 60 days including TechRepublic and G2
  • Secured 3 Tier-1 placements including a Forbes Technology Council article and a G2 category report inclusion
  • Built comprehensive FAQ and comparison page infrastructure with FAQPage and SoftwareApplication schema
  • Established G2 review presence and Capterra profile — 47 new verified reviews in the engagement period
Results after 90 days
39.1%
AI Visibility Score +32.6 pts
AI Rank #8 → #3
ChatGPT score 7% → 42%
Perplexity score 11% → 44%
AI-influenced trials +127%
Visibility gain
+5×
from near-zero baseline in 90 days
DTC / Consumer Brand Enterprise War Room Ongoing Monthly

DTC Wellness Brand Becomes Default AI Recommendation in Competitive Supplement Category

A direct-to-consumer wellness brand competing against category giants entered with 12.4% visibility against competitors averaging 58%. The goal: achieve top-3 AI recommendation status within 6 months without being outspent by legacy brands with massive PR budgets.

The strategy:

  • Identified 3 specific topic categories where competitors had zero AI presence — built definitive content for each
  • Published quarterly ingredient efficacy studies in partnership with a registered dietitian — generating consistent .edu citations from nutrition science blogs
  • Built an aggressive Reddit presence in r/Supplements and r/Fitness — 200+ authentic community mentions over 6 months
  • Achieved Wikipedia article through notable athlete partnership announcement covered by sports media
  • Deployed weekly competitor monitoring — identified and closed 4 topic gaps within 2 weeks of each competitor gaining new citation categories
Results after 6 months
61.8%
AI Visibility Score +49.4 pts
AI Rank #9 → #2
ChatGPT score 8% → 67%
Perplexity score 14% → 71%
Category gaps closed 11 of 14
Visibility gain
+398%
from 12.4% to category leader level

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